Database Design

What is D2P2 Analysis? A Deep Dive into Data-Driven Procurement Planning

In today’s digital-first world, where perception often precedes reality, understanding public sentiment and digital engagement is no longer optional—it’s essential. Organizations need real-time insights, predictive analytics, and comprehensive media intelligence to stay ahead of fast-moving trends, misinformation, and public discourse. This is where D2P2 Analysis comes into play. Developed by Austere Systems Limited, D2P2 stands for Descriptive, Diagnostic, Predictive, and Prescriptive Analysis—a powerful, real-time social media tracing and intelligence system that empowers organizations to monitor, interpret, and respond to digital activity like never before.

What is D2P2 Analysis?

D2P2 Analysis is a next-generation solution for social media monitoring and sentiment analysis, designed to capture and analyze data across multiple platforms including Facebook, Instagram, X (formerly Twitter), YouTube, Google News, and even websites. Using advanced keyword and profile tracking, district-wise engagement insights, sentiment classification, and real-time Power BI dashboards, D2P2 enables data-driven strategy formulation. Whether you’re a government agency, media team, marketing organization, or public relations unit, D2P2 gives you full visibility into what’s being said about your brand, policy, or campaign—and how it’s being received.

Why Is D2P2 Analysis Important?

Every digital action—be it a tweet, a comment, a reshare, or a viral post—has the power to influence public opinion, impact reputation, or change outcomes. With organizations investing heavily in their social media presence, whether in-house or via outsourced agencies, it's critical to monitor every aspect of digital interaction. D2P2 Analysis helps you: - Understand public sentiment in real time - Track and trace digital content across platforms - Evaluate and optimize campaign performance - Mitigate reputational risks proactively - Generate actionable insights through intelligent reporting

Key Features of D2P2 Analysis

Let’s explore the powerful capabilities that make D2P2 a market-leading social intelligence platform:

1. Profile Management

Monitor user activity based on profiles—including post frequency, follower growth, post categories, and engagement metrics. This feature helps identify key influencers, high-impact users, or accounts of concern.

2. Keyword and Hashtag Tracking

Track social media conversations using predefined keywords or hashtags. Posts are automatically extracted, categorized, and mapped to relevant themes, offering a comprehensive overview of ongoing trends.

3. Sentiment Analysis

D2P2 uses AI-driven Natural Language Processing (NLP) models to classify comments and posts as Positive, Negative, or Neutral. This helps in real-time reputation management and message alignment.

4. District-Wise Analysis

Measure social engagement and sentiment at the geographic (district) level. Particularly useful for government bodies and political campaigns aiming to assess regional impact and responses.

5. Power BI-Based Visualization

All metrics and analyses are presented through interactive Power BI dashboards, enabling quick access to visual insights—heatmaps, time-series graphs, comparisons, and trend breakdowns.

6. Google News & Website Monitoring

Stay informed with automated aggregation of Google News and web articles relevant to your keywords or topics. This aids in broader media analysis beyond social platforms.

7. Image Search and OCR

Track visual content by identifying and tracing where an image has been used across the web. Integrated OCR (Optical Character Recognition) allows for extraction of text within images, enhancing contextual analysis.

8. API-Based Data Collection & Automation

D2P2 connects with various platforms via robust APIs, ensuring continuous, real-time data extraction. Reports can be automated, scheduled, and customized to fit specific stakeholder needs.

Use Cases of D2P2 Analysis

D2P2 is versatile and applicable across a range of industries and scenarios:

Government & Public Policy

Monitor citizen feedback, identify misinformation, and evaluate outreach programs regionally.
Corporate & Brand Reputation

Stay ahead of negative publicity, manage crisis communications, and optimize digital marketing efforts.
Media Monitoring Agencies

Track real-time news trends, analyze competitor coverage, and provide measurable insights to clients.
Law Enforcement & Cyber Cells

Trace suspicious activity or inflammatory content before it escalates into public disorder.
Event & Campaign Management

Evaluate social media traction, public engagement, and sentiment around events or political campaigns.

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How D2P2 Enables Data-Driven Decisions

At the heart of D2P2 Analysis is the belief that better data leads to better decisions. The platform consolidates structured, semi-structured, and unstructured data into a unified data lake, enabling cross-channel analytics and scalable insight generation. With powerful automation, rich visualizations, and real-time tracking, organizations no longer have to rely on delayed or incomplete reports. They gain full control, visibility, and accountability over their digital presence.

Author: Anuplab Mukhopadhyay

Designation: Software Developer

LinkedIn: www.linkedin.com/in/anuplab-m-97777525b

5 Ways Austere Systems Uses Data Analytics to Help Clients Grow

In today’s fast-paced and increasingly digital business environment, companies are generating vast volumes of data every second. However, the real challenge lies not in gathering this data, but in interpreting and utilizing it to fuel strategic growth. At Austere Systems, we believe that data is not just an operational byproduct — it's a vital asset that can unlock new levels of efficiency, customer engagement, and profitability. Here's how we leverage data analytics to help our clients thrive and stay ahead of the curve.

1. Turning Raw Data into Actionable Insights

Raw data is often messy, unstructured, and overwhelming. Without the right tools and expertise, it can easily become a burden rather than a benefit. At Austere Systems, we specialize in transforming this complex data into clear, actionable insights that businesses can confidently act on. Our process begins with comprehensive data cleansing, integration, and normalization. We then apply a wide range of analytical techniques such as predictive modeling, clustering, and trend analysis to discover patterns and correlations hidden within the data. These insights are tailored to address specific business goals — whether it’s optimizing inventory, improving employee productivity, or identifying high-value customer segments. By presenting data in intuitive dashboards and reports, we empower stakeholders at every level of the organization to make smarter, faster, and more informed decisions.

2. Enhancing Customer Understanding

Understanding your customer is the cornerstone of long-term success. With the right analytics, every touchpoint — from a website visit to a support call — becomes a window into customer behavior, preferences, and expectations. We help businesses consolidate customer data from various sources such as CRM platforms, transactional systems, social media, and feedback forms. Through advanced customer segmentation, lifetime value analysis, and behavioral modeling, we uncover insights that reveal who the customers are, what drives their decisions, and what influences their loyalty. Armed with this knowledge, our clients can personalize experiences at scale — from hyper-targeted marketing campaigns to customized product offerings. This not only enhances customer satisfaction and retention but also drives revenue by aligning offerings more closely with customer needs.

3. Optimizing Operations and Processes

Operational inefficiencies can quietly erode profitability and stunt growth. Our analytics-driven process optimization services help organizations identify, address, and eliminate such inefficiencies. Using techniques like process mining, workflow analysis, and supply chain modeling, we assess every stage of the operational pipeline — from procurement to delivery. For example, by analyzing manufacturing data, we may identify redundant steps or machinery downtimes that slow down production. In logistics, we use route optimization algorithms to cut transportation costs and improve delivery times. The result is a leaner, more agile operation that not only saves costs but also enhances service quality and responsiveness. Clients experience increased operational throughput, reduced waste, and better allocation of resources — all of which support sustainable growth.

4. Powering Predictive and Prescriptive Analytics

Most businesses know what happened in the past, but few can accurately predict what’s coming next. That’s where our expertise in predictive and prescriptive analytics comes into play. We use cutting-edge technologies such as machine learning, natural language processing, and statistical modeling to forecast outcomes and recommend optimal strategies. Whether it’s anticipating fluctuations in market demand, predicting customer churn, or estimating future revenue streams, our models provide clarity into what’s likely to happen next. Beyond predictions, our prescriptive analytics solutions simulate various scenarios and provide actionable recommendations. For instance, if sales are projected to dip, we can simulate different pricing strategies or promotional campaigns to identify the most effective response. This allows our clients to stay ahead of the competition by making proactive, rather than reactive, decisions.

5. Building a Data-Driven Culture

For data analytics to have a lasting impact, it must be embraced not just as a tool but as a mindset across the organization. Austere Systems partners with clients to cultivate this mindset and integrate data into their daily workflows and decision-making processes. We begin by assessing the current analytics maturity level of the organization. From there, we help design custom data strategies that align with business objectives. We offer training programs, hands-on workshops, and executive coaching to upskill teams and foster a culture of curiosity and data literacy. In addition, we assist in building scalable data infrastructure — including data warehouses, visualization tools, and self-service analytics platforms — to ensure teams have reliable access to insights whenever they need them. This long-term enablement ensures that data remains a strategic asset, not just a project deliverable, and creates a foundation for innovation and continuous improvement.

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Conclusion

At Austere Systems, we don’t just analyze data — we transform it into a strategic engine for growth. Our goal is to empower organizations to see more clearly, act more decisively, and grow more effectively by:

Turning raw data into actionable insights
Deepening customer understanding
Streamlining operations for efficiency
Predicting and preparing for future challenges
Embedding data into the very fabric of the organization

If you’re ready to unlock the full potential of your data and take your business to the next level, let’s start the conversation today. Partner with Austere Systems, and let’s build a future where data drives every decision, every strategy, and every success.

Name: Ambika

Designation: Software Developer

LinkedIn Profile URL: https://www.linkedin.com/in/ambika-bhardwaj-40398b258?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Dos and Don'ts for Relational Database Performance

Introduction

Relational databases are now part of most IT project as knowledge is stored in them. I am saying knowledge and not data because, now a days, Object Relational Mappings or ORMs are happening in the majority of IT systems and the relation between multiple business objects make it active linked network of information. Such databases are backbone of any system as they closely work with data generated by users. They are no longer standalone systems as backend.

In the systems, databases work as data managers by storing, updating and retrieving the data for the systems ahead to them. In this task, their efficient working decides the response time of entire system you develop.

So coming to the point, time taken for storing and updating data is little bearable for users however time taken to retrieve the data is matter of concern where the database performance is to be observed. If we hustle in designing database and go ahead, the data accumulated in the database becomes structural and creates bottleneck in the performance throughout the lifetime of the database design for particular system. There can be arguments that using indices, one can make them faster however if you want it the ‘fastest’ i.e. inherently fast, you should consider following dos and don’ts of design principles -

Dos

Always prepare database based on sample data provided by customer - have a memorandum of understanding with client does not share data with third party but for design purpose, actual data makes lot of sense.
Identify ‘entities’ of the business logic and prepare separate master tables for each of them. e.g. Users, Roles, Materials, etc.
Where the second layer of master data is getting generated, keep them separate like User_Roles.
Try to achieve ‘third normal form’ in the design for entire design to balance the space and performance.
In major databases, Primary keys and foreign keys constraints also bear built-in indices. So whenever multiple entities generate a new layer of data like ‘User_Roles’, foreign keys must be used. It is observed that designers are reluctant in implementing foreign keys. Then they get hit by low performance, rework in design and poor validation in every corner of system.

Don’ts:

Never design a query without consideration of indices. Indices inherently cover primary keys and foreign keys. So, secret behind fast queries, is use of primary keys and foreign keys in the joining conditions. e.g. instead of joining conditions like follows -
select A.user_name, B.role_name from users as A inner join roles as B on A.user_name = B.user_name where B.role_name = ‘user’;
Consider following - select A.user_name, B.role_name from users as A inner join roles as B on A.user_id = B.user_id where B.role_name = ‘user’;
Never design a table without keys: it is the converse of Dos sereial 5. However, it is always tempting to create a table quickly for business requirements. We must avoid it and should always try to identify keys before implementing a table. Never design database in a hurry.
Never use query without indices for business logic. Whenever queries require conditions that are not related to previously designed keys, use indices. e.g. consider where condition in earlier query - where B.role_name = ‘user’;
Here, firstly, instead of role_name, role_id should be used to avoid indexless operation. Secondly, if at all, you want to use the column, implement an index on the database column.
Never allow anybody else to design your database. It means that you should design your own database as system requirements and business requirements are clear to you. Always design database after having discussion with end user.
Never put business logic in triggers. As far as possible, avoid triggers to implement business logic. It has catastrophic effect on the performance of database. Always use an application layer to clock the business logic. In case application layer is not to be concerned and you find the series of steps can be performed in database without input of further layers, implement the same in stored procedure but not triggers.

Written By: Amey Inamdar

Designation: Project Manager

LinkedIn: https://www.linkedin.com/in/amey-inamdar-43b149120/